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The AI conversation has been loud lately, and most of it hasn’t been very useful. Between breathless predictions and sweeping claims, the more practical question tends to get buried. Where does AI actually help a luxury travel advisor run a better business? Not in some abstract, future-facing way. Right now. In the actual workflow, the hours that are currently going ...

Every luxury travel advisor knows the feeling. You have the client brief, the destination, and a general sense of what would make this trip exceptional. What you also have is a long list of research to do before any of the creative thinking can begin. That’s exactly where AI for travel advisors is starting to prove its value. Not as ...

You’ve probably tried it by now. You open ChatGPT, type something like “write an email to a client about their trip,” and the response appears fine. Polished, even. But also a little lifeless. That’s the thing about AI. It’s fast and capable, but when left to its own devices, it defaults to corporate-speak. And in luxury travel, where relationships matter ...