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FOR IMMEDIATE RELEASE

June 15, 2005

Fast Company Magazine’s Reader’s Choice
Features Andavo Travel and CEO, Brenda Rivers

Opening chapter taps Andavo Travel
a
s example of extraordinary corporate leadership.

Greenwood Village, Colorado - The Transparency Edge, How Credibility can Make or Break You In Business, by Barbara Pagano, McGraw-Hill cites Brenda Rivers, CEO of Andavo Travel as an example of how leaders must, "embrace responsible transparency" to establish the credibility they need to inspire commitment and loyalty.

Rivers' leadership style, as seen through the interviews of her staff, demonstrates that a clear and open business policy is a powerful management tool. "In today's challenges of a beleaguered travel industry and corporate scandal, executives must get back to the core values of trust, openness and integrity. I found that in the aftermath of 9/11 and the economic downturn, I could have made wrong decisions in panic and uncertainty, and hidden the truth from my employees. Fortunately, Andavo's culture has always been based on doing the right thing, even when it means sacrificing profits. I am certain that is the reason why Andavo has survived through the worst of times. We are proud to be recognized in this outstanding book on corporate leadership."

ABOUT ANDAVO TRAVEL

Andavo Travel is a company whose sales are approaching $100MM, wholly owned and operated by Brenda Rivers. Ms. Rivers and her organization have won numerous national and local awards recognizing entrepreneurship, community commitment, and excellence as a travel company. Andavo Travel is the third largest woman owned business in Colorado and the largest independently owned agency in Colorado. Awards include Colorado Parent Magazine's Top Family Friendly Company in Colorado; Colorado Federation's Professional Woman of the Year; and Ernst & Young Businesswoman of the Year - 2001. Andavo Travel is a Top 100 Travel Agency and the first ISO
9002 certified travel agency in the United States. Rivers' leadership team includes some of the most notable travel executives in the industry.

Ms. Clark formerly held executive positions with both American Express Travel Services and CarlsonWagonlit Travel, and Shirley Kuhloie, Andavo Travel's CAO and President of AndavoMeetings and Incentives, served as a Vice President and General Manager at CarlsonWagonlit Travel. All together, the Andavo Travel Executive Management Team brings over 92 years of experience to the marketplace along with a solid reputation for meeting and exceeding customer expectations.

 

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